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Plan Nacional de Lucha Contra el Consumo Nocivo de Alcohol - Plan de Comunicación (National Plan on the Fight Against Harmful Alcohol Consumption. Communication Plan)

Ministry of Health; Republic of Peru Country Resources Substance Abuse Strategies and Plans Peru 31 December 2008 Policy document alcohol, plan, prevention

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El Plan Nacional de Lucha Contra el Consumo Nocivo de Alcohol fue publicado en 2008 por el Ministerio de Salud de Perú. El objetivo general de la estrategia es reducir considerablemente el consumo de alcohol entre la población joven e implementar programas de prevención y recuperación que fomenten la seguridad y la paz social.

Los objetivos de este plan son:

• Reducir el consumo de alcohol en las personas que beben moderadamente antes de llevar a la dependencia.
• Desarrollar mensajes de sensibilización para evitar que las personas conducen intoxicados
• Informar a las personas públicas, especialmente a los jóvenes, sobre los beneficios de un estilo de vida saludable alejado del alcohol, para cultivar la armonía familiar y la paz social.
• Capacitar e involucrar a periodistas y líderes de opinión de diferentes medios de comunicación en la promoción y difusión de mensajes sobre el consumo nocivo de alcohol y la necesidad de hacer frente a este grave problema.
• Facilitar al personal de salud de los mensajes básicos para la promoción
Campaña Permanente contra el consumo nocivo de alcohol.

The National Plan on the Fights against Harmful Alcohol Consumption was published in 2008 by the Ministry of Health of Peru. The main objective of the strategy is to reduce significantly alcohol consumption among young people and to implement prevention and recovery programs for the promotion of social peace and safety.

The objectives of this plan are as follows:

• Reduce alcohol consumption in people who drink moderately before the lead to dependence.
• Develop awareness messages to prevent people lead intoxicated
• Inform the public, especially young people, about the benefits of a healthy lifestyle away from alcohol, to cultivate family harmony and social peace.
• Train and involve journalists and opinion leaders different media in the promotion and dissemination of messages about harmful alcohol consumption and the need for addressing this serious problem.
• Facilitate health personnel the basic messages for promotion
Permanent Campaign against harmful alcohol consumption.


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